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The definition of improvisational comedy and acting is all of what’s performed is created at the moment it’s performed. We don’t think about it much, but much of life is improv.

I had planned to visit clients and future clients during the month of August. After surgery to repair a torn Achilles, I obviously had to improv. My guess is much of your fundraising or marketing is improv. What you planned to do is not what you’re doing.

The way you thought a donor or client might react to your appeal is not at all how they reacted. You have to improvise. Improv comedians and actors practice their craft. Maybe you can’t practice in the same way, but you should definitely be ready to improvise at any moment.   

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